key words of China 's elevator industry

2015, this may opened a new era for elevator companies.Challenges and opportunities coexist, we try to summarize this unusual year through a set of "keywords".

Inflection point

China's economy, especially the real estate industry under the depth adjustment, the turning point of China's elevator market really come.Unsurprisingly, in 2015 China's elevator market orders year-on-year decline.This is the the first inflection point since 2000,for elevator business.No matter how much reduction, it reflects that the best days of selling elevator has ended.Relevant agencies estimated that the first three quarters of 2015, China's real estate investment contribution to GDP has dropped to 0.04 percentage points.

Differentiation

Differentiation in 2015 began to behave very obvious, even those unwilling to leave the enterprise to use all the stops.Elevator enterprises rely mainly on product sales to obtain profits.Orders therefore become a measure of an enterprise is important or even the only indicator.And with the narrowing of the market rising channel, all enterprises can not share the only remaining sales bonus.All companies are beginning to face hard days, including those well-known brands.

Price reduction

Together with the decline in market demand, as well as product prices.The increasingly fierce competition, forcing every enterprise have to use all means to tap their own advantages.In order to expand or keep the market share, price war has become inevitable.In 2015, this "price war" more frequent appearances.

Values

To develop into what kind of business enterprise?n this process, what kind of guidelines and norms enterprises and practitioners had to follow ?This all should be the scope of corporate values.In today's complex real estate and elevator market environment, it is increasingly difficult for companies to meet performance expectations while meeting different regional rules.However, all enterprises should be in the process of production and management together to build a good business climate, protect the environment, to ensure product safety and social responsibility, to create a healthy industrial form.

Aftermarket

From manufacturing enterprises to manufacturing service-oriented enterprises is the fundamental change, "after the market" sooner or later become an important source of profit for the elevator business.In fact, on this transformation, part of the elevator company has already begun action.After using the market to get users, dig more value from the unit users with services, outsourcing, etc.,However, although the action has long been started, but the effect is unsatisfactory.This is mainly subject to market growth stage, the characteristics of the environment.